New Journalism and Digital Marketing Labs at SCMC
Students at SCMC will now be able to work on their journalism, PR and Marketing projects in a dedicated facility equipped with industry-related software and other digital resources. News production will shift from the computer labs to this new space allowing journalism students to expand their learning and the scope of their projects. At the newsroom, they will be producing a campus newsletter which will also have hyperlocal news, besides television news bulletins and news features and documentaries. They will also work on a daily digital news bulletin using wire service feeds.
The Digital Marketing Lab is intended for students specializing in Advertising and Public Relations to hone their skills in broader areas such as content creation, blogging, designing, media monitoring, and branding strategies. They will also have the chance to familiarize themselves with industry software using in marketing and advertising.